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Operational efficiency is not a shortcut to great customer experience

Operational efficiency is not a shortcut to great customer experience

by Dianne Bayley | Mar 31, 2021 | Sustainability

Most organisations today understand the importance of customer experience (CX), writes Brent Haumann, Managing Director, Striata. In fact, research from Gartner shows that 75% of organisations are now able to show that customer satisfaction leads to revenue growth...
When it comes to customer communication, engagement is everything

When it comes to customer communication, engagement is everything

by Dianne Bayley | Mar 16, 2021 | Featured Articles

In a world where customer experience is the number one differentiator between successful and unsuccessful companies, most organisational leaders realise how important it is, writes says Brent Haumann, Managing Director, Striata Africa. What many struggle with however,...
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