Transparency in F&B supply chain promotes consumer trust

65% of shoppers would switch from a brand they usually buy to another that is more transparent about its products’ origins and supply chain.

Unleashing the power of email lead-gen for business

When done right, well-crafted emails can supercharge your B2B lead generation game

Overcoming resistance to changing operating model

Research at Accenture found that 74% of executives need to rethink their existing operating model entirely,

Value proposition: How real-time tech can boost your operations

“It’s time to celebrate the death of month-end reporting and focus on differentiation across multiple aspects of the business,” says Heinrich de Leeuw, Managing Director, SEIDOR in Africa. An effective value proposition tells the ideal customer why they should buy...

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