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See people, not patterns: A human and humane approach to data

See people, not patterns: A human and humane approach to data

by Dianne Bayley | Nov 3, 2020 | Workplace 2020

Many consumers feel brands don’t know them well enough to serve them in a way that makes them feel special, writes Haydn Townsend, Managing Director for Accenture Interactive in Africa. But when those brands seem to know too much – and act on that knowledge – they can...
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