by Dianne Bayley | Jul 2, 2022 | Workplace 2020
The full potential of assisted/augmented reality (AR) and Artificial Intelligence (AI) in the workplace has been a key business topic for some time, writes Ronald Ravel, Director B2B at Dynabook South Africa. Companies across industries have for years, been...
by Dianne Bayley | Nov 9, 2020 | Innovation
Digital commerce has yet to replicate a key aspect of the in-store experience – trying and touching products before buying them, writes John Watling, Client Group Managing Director for Accenture in Africa. Experience matters. Without it, consumers are left to guess...
by Dianne Bayley | Aug 13, 2019 | Internet of Things
While the Protea cricket team didn’t meet South Africans’ World Cup expectations, the build up saw some local brands doing interesting promotional tie-ins that show that they’re thinking differently about ways their customers can win. Jade Duckitt, creative...
by Dianne Bayley | Jul 22, 2019 | Innovation
One of the most-anticipated movie releases this year – The Lion King – arrived in South Africa last week. The premiere of The Lion King also brings with it a partnership that will see South African consumers experience a whole new level of immersion and...
by Dianne Bayley | Feb 8, 2017 | Innovation
Etienne de Villiers, Lead Programmer at Fuzzy Logic In 2016, virtual reality (VR) and augmented reality (AR) stepped directly into mainstream consciousness, with both businesses and consumers alike putting their money behind new devices and applications. For...