Brands get into augmented reality in 2017

Brands get into augmented reality in 2017

Etienne de Villiers, Lead Programmer at Fuzzy Logic In 2016, virtual reality (VR) and augmented reality (AR) stepped directly into mainstream consciousness, with both businesses and consumers alike putting their money behind new devices and applications. For...
AR no longer exclusive domain of CMO

AR no longer exclusive domain of CMO

By Johan Walters, C2C Labs Augmented and mixed realities are significantly boosting marketing departments’ efficacy. But AR is now boldly venturing into the rest of the workplace. From HR to R&D departments, the business case for AR is not only compelling, but in...