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Bringing the omnichannel B2C experience into the B2B retail space

Bringing the omnichannel B2C experience into the B2B retail space

by Dianne Bayley | May 3, 2022 | Internet of Things

The pandemic caused a rapid acceleration of digital channels across all spaces, and the retail sector is no different, says Andrew Dawson, MD of MACmobile. However, while most of the focus has been on the customer-facing side, there is a lot of benefit that could be...
CX is the heart of every B2B firm’s digital transformation drive

CX is the heart of every B2B firm’s digital transformation drive

by Dianne Bayley | Mar 25, 2021 | Featured Articles

Most organisations today understand the need for digital transformation, with the imperative only having accelerated over the past year or so. Strategies that were previously meant for long-term implementation suddenly had to be rushed into place in order for...
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