by Dianne Bayley | Nov 9, 2020 | Innovation
Digital commerce has yet to replicate a key aspect of the in-store experience – trying and touching products before buying them, writes John Watling, Client Group Managing Director for Accenture in Africa. Experience matters. Without it, consumers are left to guess...
by Dianne Bayley | Nov 3, 2020 | Workplace 2020
Many consumers feel brands don’t know them well enough to serve them in a way that makes them feel special, writes Haydn Townsend, Managing Director for Accenture Interactive in Africa. But when those brands seem to know too much – and act on that knowledge – they can...
by Dianne Bayley | May 27, 2019 | Workplace 2020
The benefits of women in the workplace are even greater than originally thought, according to a new study by the International Monetary Fund. If countries with low gender equality improved their equality ratings, they could see their economies grow by an average of...
