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Positive impact: How to build brand relevance in the metaverse

by Dianne Bayley | Nov 30, 2022 | Innovation

Once brushed off as an imaginary world, today’s metaverse is no longer just a fantasy but a space ripe with potential, writes Moagi Bodibe, Marketing Services and Transformation Lead for Accenture Song in Africa. The global metaverse market is expected to...
Immersive technologies are the next wave of digital commerce

Immersive technologies are the next wave of digital commerce

by Dianne Bayley | Nov 9, 2020 | Innovation

Digital commerce has yet to replicate a key aspect of the in-store experience – trying and touching products before buying them, writes John Watling, Client Group Managing Director for Accenture in Africa. Experience matters. Without it, consumers are left to guess...
See people, not patterns: A human and humane approach to data

See people, not patterns: A human and humane approach to data

by Dianne Bayley | Nov 3, 2020 | Workplace 2020

Many consumers feel brands don’t know them well enough to serve them in a way that makes them feel special, writes Haydn Townsend, Managing Director for Accenture Interactive in Africa. But when those brands seem to know too much – and act on that knowledge – they can...
World’s best economies have more women in top jobs

World’s best economies have more women in top jobs

by Dianne Bayley | May 27, 2019 | Workplace 2020

The benefits of women in the workplace are even greater than originally thought, according to a new study by the International Monetary Fund. If countries with low gender equality improved their equality ratings, they could see their economies grow by an average of...
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