Brands get into augmented reality in 2017

Brands get into augmented reality in 2017

Etienne de Villiers, Lead Programmer at Fuzzy Logic In 2016, virtual reality (VR) and augmented reality (AR) stepped directly into mainstream consciousness, with both businesses and consumers alike putting their money behind new devices and applications. For...
AR, VR add clout to visual marketing

AR, VR add clout to visual marketing

By Johan Walters, head, C2C Labs While much has been written about augmented reality (AR), virtual reality (VR) and the more futuristic artificial intelligence (AI), for the mass market in South Africa, these technologies are still the stuff of stories. And this is no...
Keeping up with CEM trends, tech

Keeping up with CEM trends, tech

The CEM landscape is evolving rapidly and companies are finding it increasingly difficult to keep up with new trends and technologies. Simon Cranswick, MD Anana Africa and Chantel Botha, CEO Brandlove spoke to Kinetic Events in this interview about the rapid evolution...
Dealing with brand crisis from poor service

Dealing with brand crisis from poor service

By Diana Costelha, Business Consultant at Merchants Brand crises are a harsh reality for all organisations and dealing with them is not becoming any easier. Instead, it has become a complex tasks that requires constant supervision. We live in a digital world and...