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Using data effectively to enhance customer experience

Using data effectively to enhance customer experience

by Dianne Bayley | Nov 10, 2020 | Innovation

The digital revolution is empowering consumers like never before, writes Lorraine Doke, Senior Customer Experience Consultant at IQbusiness. While advancements in technology give consumers the convenience of getting the products and services they want – when they want...
Digital transformation: Challenges and opportunities

Digital transformation: Challenges and opportunities

by Dianne Bayley | Aug 30, 2020 | Innovation

The current social and economic climate, as the world battles the Covid-19 pandemic, has provided serious impetus for digital transformation in business and in society, notes Edison Xie, Director of Media affairs, Huawei Southern Africa Region. We will no doubt...
The true buying power in South Africa belongs to women

The true buying power in South Africa belongs to women

by Dianne Bayley | Aug 25, 2020 | Sustainability

When it comes to buying power in South Africa, women come out on top, writes Kerry Thomas, Head of Customer Experience at IQbusiness. Although they are more likely to be unemployed and earn less than their male counterparts, research has found that women hold the...
Opinion: Case for SA retailers to go digital with rewards

Opinion: Case for SA retailers to go digital with rewards

by Dianne Bayley | Aug 13, 2019 | Internet of Things

While the Protea cricket team didn’t meet South Africans’ World Cup expectations, the build up saw some local brands doing interesting promotional tie-ins that show that they’re thinking differently about ways their customers can win. Jade Duckitt, creative...
Digital transformation vital to securing new customers

Digital transformation vital to securing new customers

by Dianne Bayley | Aug 6, 2019 | Innovation

Customers today can easily access product and service details through their devices at any time and compare competitors’ offers and mobile devices, applications, machine learning, automation, and other technologies allow them to get exactly what they want when...
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