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Immersive technologies are the next wave of digital commerce

Immersive technologies are the next wave of digital commerce

by Dianne Bayley | Nov 9, 2020 | Innovation

Digital commerce has yet to replicate a key aspect of the in-store experience – trying and touching products before buying them, writes John Watling, Client Group Managing Director for Accenture in Africa. Experience matters. Without it, consumers are left to guess...
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