by Dianne Bayley | Mar 15, 2021 | Innovation
Most organisations understand that great customer experience is pivotal to staying competitive. They also recognise that in an increasingly connected world, that experience has to be digital. Key to both is ensuring that their self-service portals are as compelling as...
by Dianne Bayley | Nov 27, 2020 | Sustainability
Marketing guru Philip Kotler said that the customer is king. But has this been the case during the Covid-19 pandemic? Having wreaked havoc on a majority of businesses, the pandemic has forced brands to reconsider their business models, and most importantly, the...
