by Dianne Bayley | Jan 20, 2021 | Workplace 2020
In the wake of Covid-19, millions of small businesses across the globe have suffered the economic and even social brunt of the crisis. Much has been said over the past year about adapting to the “new normal”, and the ability to adjust to new business practices,...
by Dianne Bayley | Nov 27, 2020 | Sustainability
Marketing guru Philip Kotler said that the customer is king. But has this been the case during the Covid-19 pandemic? Having wreaked havoc on a majority of businesses, the pandemic has forced brands to reconsider their business models, and most importantly, the...