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New Year, new normal: How small businesses can adapt

New Year, new normal: How small businesses can adapt

by Dianne Bayley | Jan 20, 2021 | Workplace 2020

In the wake of Covid-19, millions of small businesses across the globe have suffered the economic and even social brunt of the crisis. Much has been said over the past year about adapting to the “new normal”, and the ability to adjust to new business practices,...
Covid-19 brutally exposes lack of customer experience in local businesses

Covid-19 brutally exposes lack of customer experience in local businesses

by Dianne Bayley | Nov 27, 2020 | Sustainability

Marketing guru Philip Kotler said that the customer is king. But has this been the case during the Covid-19 pandemic? Having wreaked havoc on a majority of businesses, the pandemic has forced brands to reconsider their business models, and most importantly, the...
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