Digital Future: Why it’s time to leave the cave

Digital Future: Why it’s time to leave the cave

This glimpse of the future was crafted by Stuart Cassie Over 2400 years ago, Plato told a story of a group of people chained up in a cave facing a blank wall. His famed ‘Allegory of the Cave’ depicted a world where a group of prisoners was entertained only by shadows...
AR no longer exclusive domain of CMO

AR no longer exclusive domain of CMO

By Johan Walters, C2C Labs Augmented and mixed realities are significantly boosting marketing departments’ efficacy. But AR is now boldly venturing into the rest of the workplace. From HR to R&D departments, the business case for AR is not only compelling, but in...
Capturing hearts, minds of Millennials

Capturing hearts, minds of Millennials

Customers, partners and employees choose to engage with companies that are relevant and speak the same language as them – but what makes you relevant to the generation that has everything?According to Dr Eugene Wessels, General Manager of Data Analytics and...