Following nearly two decades of decline, the South African clothing and textile manufacturing industry is set for a major shake-up with the arrival of digital textile printing which, according to one pioneering local entrepreneur, is set to revive the local industry and salvage some of the job opportunities that were lost to China.
Craig Whyte, CEO of digital printing specialists ArtLab, says South Africa’s clothing and textile industry has struggled immensely over the past two decades. “According to the latest stats, the local industry went from employing 200 000 people in 2002 to a mere 90 000 today. The loss of jobs in this sector has had significant consequences, partly because three out of every four textile and clothing workers are women. For the industry to move from survival into a more consistent growth phase, it needs a shot in the arm. We believe digital textile printing is just that.”
According to the latest research, the global textile market is expected to reach more than $1.2-trillion by 2025. “Despite coming off a low base of 2% of the total textile market, digital textile printing is set to drastically disrupt the traditional textile industry,” says Whyte. “Analysts estimate that the global digital textile printing sector will grow by 25% per annum over the coming years, with half of that growth centred in Africa, Latin America and the Middle East.”
Empowering local small businesses
Whyte adds that the effect of the offshoring of Cape Town’s textile and clothing manufacturing industry can clearly be seen in local neighbourhoods. “We’re based in Woodstock, where a lot of the industry was traditionally located. Over the past 15 years, we saw factories shut doors and witnessed the effect of these closures on the communities around us. For us, digital textile printing marks a revival of industries related to clothing, upholstery, soft furnishings, and more. The new technology gives old artisans and small businesses a cost-effective way to revive their craft and improve their livelihoods. We’re trying to create a platform for the industry – there’s a strong sense of entrepreneurship in what we’re trying to achieve.”
Whyte has invested close to R10-million in new printing equipment over the past few years to bring digital textile printing to our shores. “We call it reshoring – bringing back some of the manufacturing jobs that were a staple of Cape Town’s business landscape from Chinese factories. By offering higher quality, rapid customisation and a broad range of natural and synthetic materials, digital textile printing is also a cost-effective option for brands and retailers, many of whom have trialled the tech over the past year and are now putting in increasingly large orders.”
Digital textile printing has already helped revive Europe’s textile industry. “Large fashion brands such as Zara use digital textile printing to quickly design, print and roll out new styles and fashion to their stores in an environmentally sustainable manner,” says Whyte. “This allows them to stay on-trend without incurring the significant costs and potential wastage of doing large-volume print runs in China.”
The greener option
Environmental impact has long been a concern in the traditional textile manufacturing industry, with some towns declared disaster areas due to run-off from textile factories. “In India, water pollution from the run-off from fabric dying factories forced the closure of 30 000 family-owned farms in Tirupur, placing the livelihoods of tens of thousands of people at peril. Digital textile printing has none of the environmental issues associated with traditional pigment dyes, and uses a range of latest-generation technology to ensure minimal ecological impact,” he explains.
Whyte believes that the secret to reviving the local textile industry lies in a combination of cutting edge technology and close collaboration between the various industry role players. “We’re inviting key stakeholders in the local textile industry to trial the new technology and witness for themselves the quality of digital printing on a range of natural and synthetic fabrics. Since print runs can start from as low as 1 meter, there’s no real barrier to entry for new and existing clothing and textile manufacturers to see how it can speed up their production, unlock new business opportunities and hopefully spark a revival of a once-proud local industry.”