by Dianne Bayley | May 9, 2023 | Workplace 2020
The emotional and psychological state of South Africans should not be underestimated when it comes to shaping your customer experience and service delivery, writes Liezel Jonkheid, Director, and Founder of the Consumer Psychology Lab.South African consumers are in a...
by Dianne Bayley | Feb 20, 2023 | Innovation
When ads first hit the internet, birthing digital marketing along the way, there was a lot of hope from marketers, writes Ryan Falkenberg, co-CEO, CLEVVA.The ability to track ad performance felt like it would bring an end to the old adage of knowing that half of all...
by Dianne Bayley | Jan 31, 2023 | Innovation
By definition, a truly frictionless customer experience (CX) is unobtainable even though it is the end state every fintech company strives for, writes Lelen Udayan, head of customer experience at Mukuru. Along the way, the focus falls on providing enhanced experiences...
by Dianne Bayley | Oct 21, 2022 | Uncategorized
Following the successful introduction of a reinvigorated brand at the recent CEM Africa Summit in Cape Town, Immersion Group’s bold new vision of creating a new industry standard where all experience disciplines work together to fully maximise profitability and growth...
by Dianne Bayley | Jul 28, 2022 | Innovation
In today’s highly competitive world, organisations must embrace their data to develop new products and services that enable them to extend their customer relationships, writes Heman Kassan, Chief Commercial Officer of Technodyn. At the same time, these efforts must...
