by Dianne Bayley | Oct 21, 2022 | Uncategorized
Following the successful introduction of a reinvigorated brand at the recent CEM Africa Summit in Cape Town, Immersion Group’s bold new vision of creating a new industry standard where all experience disciplines work together to fully maximise profitability and growth...
by Dianne Bayley | Nov 27, 2020 | Sustainability
Marketing guru Philip Kotler said that the customer is king. But has this been the case during the Covid-19 pandemic? Having wreaked havoc on a majority of businesses, the pandemic has forced brands to reconsider their business models, and most importantly, the...
