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The 2021 digital communication trends that will boost your business

The 2021 digital communication trends that will boost your business

by Dianne Bayley | Dec 8, 2020 | Innovation

Enhanced customer experience has become a non-negotiable for businesses that want to attract and retain customers, notes James Bayhack, Director for Sub-Saharan Africa at CM.com As the world continues to move into the digital space, new communication channels and...
Conversational commerce: The trend shaping the future of business

Conversational commerce: The trend shaping the future of business

by Dianne Bayley | Sep 14, 2020 | Innovation

While ‘Conversational Commerce’ is not a new concept, the phenomenon is gaining momentum, driving innovation and customer experience in an ever-changing e-commerce landscape, notes James Bayhack, CM.com Sub-Saharan Africa Director. The way today’s consumers choose to...
South Africa’s online shopping market on the upswing

South Africa’s online shopping market on the upswing

by Dianne Bayley | Aug 2, 2020 | Sustainability

Online shopping is something South African consumers have had to become more familiar with recently, notes James Bayhack, Director for sub-Saharan Africa at CM.com While we’ve had eCommerce options before, locals haven’t adopted the technology as easily and quickly as...
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