by Dianne Bayley | Jul 9, 2023 | Featured Articles
In the competitive marketing world, one truth reigns supreme: email stands out as the unrivalled champion of B2B lead generation, writes David Lichtenstein, CEO of Superhuman Sales.By the end of 2023, the number of emails sent worldwide per day is expected to reach a...
by Dianne Bayley | May 3, 2022 | Internet of Things
The pandemic caused a rapid acceleration of digital channels across all spaces, and the retail sector is no different, says Andrew Dawson, MD of MACmobile. However, while most of the focus has been on the customer-facing side, there is a lot of benefit that could be...
by Dianne Bayley | Apr 13, 2022 | Workplace 2020
“It’s time to celebrate the death of month-end reporting and focus on differentiation across multiple aspects of the business,” says Heinrich de Leeuw, Managing Director, SEIDOR in Africa. An effective value proposition tells the ideal customer why they should buy...
by Dianne Bayley | Feb 6, 2022 | Sustainability
In the post-pandemic economy, digital channels are playing a very crucial role in how businesses operate and reach their customers, and in this transition, small and medium enterprises will not be left behind, writes Bernard Khumalo, Senior Manager: National Sales and...
by Dianne Bayley | Oct 9, 2021 | Innovation
Due to lockdown and Covid-19’s limited in-person engagement the real estate industry has had to fast track the adoption of virtual and video tours, with some agencies already on the band wagon and others having made no progress in this space. Antonie Goosen,...
