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Most senior and influential B2B buyers use online social networks in their purchase process

Most senior and influential B2B buyers use online social networks in their purchase process

by Allan Davison | Sep 18, 2014 | Features

A recently completed Social Buying Study from International Data Corporation (IDC) concludes that 75% of the business-to-business (B2B) buyers studied and 84% of C-level/vice president executives use social media to support purchase decisions. According to the...
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