In a world where digital is now everywhere and data is driving everything, trust has become the currency of value, writes Gary Chenik, Oracle Business Group Lead for Accenture Technology in Africa. To trust is human. It’s through that invisible human bond that all business and societal relationships are developed and sustained.
In our relationships with people, trust is a choice based on both tangible and intangible criteria. In our relationship with technology, trust is an initial leap of faith based on a desire for access. We can’t look our router in the eye—yet without it, we can’t connect to the internet. When trust is broken, by people or technology, it’s very difficult and often impossible to earn back. Without trust, business has no future.
With this in mind, Accenture has released the Accenture Technology Vision for Oracle 2020, the annual forecast of technology innovation. This year’s vision, “Better Together: Putting the Us in Trust,” shares the latest insights into the key trends influencing business leaders during the next three years, and explores the opportunities and impacts of these trends.
This Technology Vision is all about us – as post-digital people working in concert with technology and each other through trust to drive innovation with greater value. And never has trust been more important than at this time of virtual everything. Our vision outlines a human-centred approach rooted in collaboration, calling on companies to evolve their models in a more responsible way.
COVID-19 has escalated this business priority, revealing both strengths and weaknesses across the digital landscape. To help ensure trust for our clients today, Accenture is partnering with Oracle to deliver innovative cloud solutions at scale and speed with security. Our forecast tells how today’s agile and resilient leaders are co-creating success in their industries using Oracle Cloud, as a new basis for competitive differentiation and growth.
Our research reveals that of the 2,000 consumers surveyed globally, 70% expect their relationship with technology will be significantly more prominent over the next three years, and 83% among 6,000+ business and information technology (IT) executives acknowledge that technology has become an inextricable part of the human experience. However, many current business models fail to account for the growing impact of our technology use, resulting in a tech-clash – a collision between old models and people’s current expectations.
Digitalisation has served as the critical catalyst for innovation and growth. We are imagining solutions and quickly pivoting on technology through disruption to make them a reality. Just look at how quickly industry leaders have adapted with virtual solutions and are innovating their way through the COVID-19 pandemic. As technology, and the businesses that shape it, become more intertwined in people’s lives, over 76% of leaders agree that organisations must dramatically reengineer experiences that bring technology and people together in a more human-centric manner.
Embracing five key technology trends
To truly bring a human touch to the next decade, the new technology-based business models that enterprises build must be rooted in collaboration. As technology’s level of impact on society grows, successful businesses will leverage these new models to build trusted relationships. Here are the five key post-digital trends that successful businesses will leverage, to build trusted relationships:
1. The I in experience – Redesign digital experiences with new models that amplify personal agency. Turn passive audiences into active participants by transforming one-way experiences into true collaborations. Accenture is enabling businesses for collaboration with both their employees and customers. Oracle Customer Experience Cloud suite enables the delivery of connected experiences through connected data and intelligence.
2. AI and me – Take a new approach that uses artificial intelligence (AI) to bring out the full power of people. Move beyond deploying AI for automation alone and push into the new frontier of co-creation between people and machines. Accenture and Oracle are helping enterprises evolve the full scope of human-AI collaboration capabilities as an agent for change. And the AI-infused Oracle Autonomous Database delivers self-driving, self-securing and self-repairing cloud services for database management.
3. The dilemma of smart things – Address the new reality of product ownership in the era of “forever beta.” Transform pain points into an opportunity to create an unprecedented level of business-customer partnership. Accenture is working with Oracle to turn customers into partners based on trust, mutual benefit and opportunity for change and continuous enhancement. Delivering applications via a subscription-based cloud model enables Oracle to continuously evolve its offerings for customers with new capabilities and better features.
4. Robots in the wild – Build new models of interaction and impact as robotics move beyond the walls of the enterprise. Companies in every industry will unlock new opportunities by introducing robots to the next frontier: the open world. Oracle has delved into robotics, helping to push out the path as the potential benefits seen in manufacturing and adjacent industries are becoming available to more companies. Oracle Cloud applications are enabled for autonomous systems with internet of things, blockchain, machine learning and AI already integrated.
5. Innovation DNA – Tap into the unprecedented scale of disruptive technology available today. Build the capabilities and ecosystem partnerships necessary to assemble the organization’s unique innovation DNA. Accenture and Oracle are collaborating with clients, who are leaders in their industries, to define and enable new ways of working.
Accenture myConcerto for Oracle provides the insight-driven, digitally integrated platform to enable and power that innovation.
The success of next generation products and services will rest on companies’ abilities to elevate the human experience. Customers will no longer be bystanders when it comes to technology and their data.
They expect to gain greater visibility into systems and to provide more input on how their data gets used through a truly bidirectional relationship. Businesses must work in concert with technology and each other to adapt, evolve and succeed.