Apps are the future of car rental

Apps are the future of car rental

Our smartphones are now the communications hub from which we manage our daily lives, and any business serious about customer service and about growing their market share needs to service their market in the app-based environment. This should not be seen as a chore, or...
Democratisation of everything fuels innovation

Democratisation of everything fuels innovation

By Hitendra Naik, Director of Innovation, Middle East, Turkey & Africa at Intel Corporation When we speak about disruption, we often default to unicorn companies like Uber and Airbnb, which shook up the global taxi and hotel industries, respectively. But with the...
CIOs, CMOs focus on customer experience

CIOs, CMOs focus on customer experience

By Rich Hillebrecht, Chief Information Officer, Riverbed Technology The engine of the global economy is increasingly transitioning towards digital services. Businesses are shifting focus from mass-manufactured, mass-marketed products to an immersive market of custom...