TFG has launched two new online fashion stores – Donna and The FIX – this month giving women greater access to relevant, fast and affordable fashion.
These online stores complement the 100 Donna and 194 The FIX bricks and mortar stores located throughout South Africa, giving customers convenient access to these brands, whenever and wherever they want it.
TFG’s omni-channel mission is to give all South Africans access to a relevant and inspiring fashion lifestyle, irrespective of identity, body type, style, budget, where they live or how busy their lives.
Working with real women rather than models, TFG announced the launch by shooting a campaign that celebrates body positivity, the differently-abled, mothers, working women, the young, the mature and the spirited, all dressed in Spring/Summer 2018 collections that are available to shop online.
The campaign marks the 16th and 17th online stores for TFG since it started its ecommerce journey in 2014, and brings the retailer another step closer to having all 20 of its South African brands online. TFG’s online business has grown by over 40% year-on-year since its launch in November 2014.
“In order to make online shopping democratic in South Africa, ecommerce providers need to not only provide diverse payment and delivery methods, but also inclusive product,” said Robyn Cooke, head of TFG eCommerce. “Donna and The FIX both have loyal customer bases that can now enjoy researching and shopping their favourite brands online.”